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Calculating your carbon 
footprint has never been

this

Easy

Fun

Engaging

Hey there, recruiter! Are you short on time?

Please feel free to jump ahead, you will miss on a cool story though

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Responsibilities I had to take-up to craft this human centered experience

Time line : 8 Months

Product Researching

Problem Refinement

Solution Architecture

Defining User Journey

Rapid Prototyping & Testing

Iteration & Documentation

Tools I Used

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Residential carbon emissions account for nearly 36% of global carbon emissions, and 70% of residents want to calculate and reduce their carbon footprint.

*According to U.S. Energy Information Administration (EIA)

Initial Problem Statement/Research Insight?

Research

01

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After conducting some intense research by talking with 10 users from target audience, I found that there are five major issues with the current tools and processes. These challenges include:

What are the main obstacles to residents reducing their carbon footprints?

01

02

03

04

05

You have to answer 60+ Questions

“Current Practices are too technical

Tools expect that you know all about your current emissions

Tools assume that the user knows it all”

lack of Personalization

“Tools lack personal recommendations

No way to know any progress made

No motivational aspect to keep going”

Lack of encouragement to turn this to a habit

Not designed to inculcate sustainable habit formation loop”

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To gain expert insights into the challenges and limitations of reducing carbon footprints, I conducted interviews and gathered the following key observations.

But what exactly makes calculating a carbon footprint so challenging?

Observation 01

Observation 02

Observation 03

Observation 04

It is hard to calculate

Individual’s footprint unless we know their life style from when they wake up to the time they go back to bed.

It doesn’t make huge impact

However, the potential impact of individual actions is limited, as the majority of emissions stem from industrial sources.

Controlling emissions is achievable

Controlling the emissions we produce is achievable; it simply requires proper education on the subject.

Experience should be Intuitive

Reducing your carbon footprint should be an intuitive experience that encourages the formation of sustainable habits.

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User Interview Sessions

02 Environmental Scientists

01 Research Professor

01 Climate Activist

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Refined Problem Statement

In what ways can we simplify the calculation of residential carbon footprints to empower individuals to seamlessly adopt, reduce, and sustain eco-friendly habits as a natural part of their daily lives?

Design Process

02

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After extensive research and refining and redefining the problem statement, it’s the right time to address it. Given the complexity, I’ve employed a unique approach, combining Design Thinking with Creative Thinking to find an Intuitive and value adding solution.

To generate some Ideas

Solution Design

How Can I make Carbon calculations easy?

 

How can I make a habit forming experience?

How do I simplify the tech terminology?

Reverse Brainstorming

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Prototype

Testing

Low Fidelity Wireframes

Problem 01

Problem 02

Problem 03

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Home Screen Eco Print 1
Carbon EMissions Eco Print 1
Rewards Screen Eco Print 1
Eco Stoor Screen Eco Print 1

Testing & Refinement

Iteration 01 (Research & Initial Prototype Testing

Iteration 02 (Prototype & Final Design)

Iteration 03 (Usability & User testing)

So, What is a good design without a little bit of critique? As this is just a overview case study, we will just see my iterative design approach for couple of core screens.

Product Testing

03

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I asked 17 questions focusing on ease of use, functionality and effectiveness

I learned a lot in the process

I Recruited 7 Participants

I tested In-Person

I ran the test for 30 -40 min

I divided the test into scenarios

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Splash Screen

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Initial Idea

Iteration 01

Iteration 02

Initial Idea

To give users a glimpse of the application's interface and an overview of its functionalities.

1st Iteration Testing Outcomes

2nd Iteration Testing Outcomes

User’s did not understand what the application  does and have hard time getting to know it.

Since users had difficulty understanding the application's purpose, I changed the illustrations to real-time in-app content. This change boosted the task completion rate by 70%.

Splash Screen High Fiedility 2

Home Screen

Initial Idea

A place where users can see an overview of all their emissions and a glimpse of different pages.

1st Iteration Testing Outcomes

2nd Iteration Testing Outcomes

  • Lot of users what’s to see their emissions from last month and also for individual days.

  • Majority of users felt that the page is a bit crowded with lot of graphs.

  • Introduced a dropdown that allows users to easily sort their emissions by week, month, and even individual days.

  • Simplified the carbon offsetting section by introducing a streaks view as well.

  • Introduced a component called 'National Average,' which calculates data based on other users and validates individual users' emissions. This update boosted the Usability Score by 7 points.

Initial Idea

Iteration 01

Iteration 02

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Wire frame designs Core Home Screen 1
Home Screen (After Log-in) 2

Initial Idea

After tracking an individual's emissions, the application suggests tips to help reduce them.

1st Iteration Testing Outcomes

After the first Iteration, Multiple user’s felt that the recommendations which the application is giving are very generic and they want personalized recommendations catered to their lifestyle

2nd Iteration Testing Outcomes

Users appreciated the personalized recommendations and believed they would significantly help reduce their emissions. This enhancement also increased the usability score by over 10 points.

Initial Idea

Carbon Emissions Recomendations Page 1
Carbon Emissions Updated Recomendations Page 1

Iteration 01

Iteration 02

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Personal Recommendations Screen

Application Impact

04

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I believe that Eco Print has the potential to make a real impact. The 'Human-Centered Design' approach guided every pixel of this project, as I evaluated its potential impact using both collected and predicted data.

73%

85%

19%

08

task completion rate achieved with 07 participants in the first round of testing.

of users are predicted to show a noticeable increase in their awareness and reduction of their carbon footprint within one month of using the app.

Bumped up the Usability Score (SUS) from 67% to 86% through 2 rounds of testing.

usability scenarios used to test the application in 2 rounds.

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Atomic Habits

How can strong habits be formed? Inspired by James Clear's strategy of incentivizing tasks, I introduced eco coins, which users loved.

Design For A Better Future

“If Design brought us to the place where we are, maybe design has the ability to get us out of it”. This sentence inspired me to start working on this project.

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Books I referred

05

This case study is just an over view of a detailed version.

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